CATEGORIES

Work may be entered into more than one category and will be reviewed separately for each category entered. All entries entered into multiple categories will be eligible for recognition in each and will be judged accordingly. See a complete list of categories below.

Disclaimer: EVERSANA INTOUCH may move entries to a more suitable category, if necessary, at our discretion.

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INTERNAL RECOGNITION

This category will have one winner per affiliate, ensuring that every award signifies true excellence and innovation within its field.

Power Team

A united force of individuals and departments that has overcome obstacles, faced adversity head-on, and delivered outstanding work that wins the hearts of our clients. Through seamless collaboration, these teams achieve greatness together, demonstrating the power of collective effort and cross-functional excellence.

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PROJECT RECOGNITION

Each category will have a single winner, ensuring that every award signifies true excellence and innovation within its field.

Best Launch Campaign​

Any campaign developed for the launch of a new pharmaceutical product, medical device, or other service from a life sciences manufacturer; must be live in market

Best Professional Campaign (Print, TV or Web)​

Any single print advertisement, series of print ads, or other collateral materials developed for a branded product, drug, or medical device with the purpose of reaching or engaging with a professional (i.e., doctors, nurses, physician assistants, etc.) audience

Best Consumer Campaign (Print, TV or Web)

Any single advertisement, series of ads, or multichannel campaign developed for a branded product, drug, or medical device with the purpose of reaching or engaging with a consumer audience

Best Medical Device Campaign​

Any print ads, videos, and other collateral materials focused on the promotion of a medical device

Best Nonbranded Campaign

Any print or digital campaign on behalf of a life sciences company that doesn’t mention a branded product

Best Interactive Patient Campaign

Any games, videos, or other activities that promote a branded pharmaceutical with the purpose of reaching or engaging with a consumer audience

Best Interactive Physician Campaign

Any games, videos, or other activities that promote a branded pharmaceutical with the purpose of reaching or engaging a professional audience ​

Best Rare Disease Campaign

Any print or digital campaign focused on rare-disease treatment

Best Social Media Campaign

Any digital campaign targeting any healthcare stakeholder that involves the use of at least one social media platform

Best Patient Engagement Campaign

These can be print ads, videos, and other collateral materials for campaigns focused on driving and enhancing patient-engagement strategies​

Best Experiential Campaign

A video or other collateral materials that showcases promotion of a healthcare marketing strategy that directly engages consumers and encourages them to participate in the evolution of a brand or a brand experience ​

Best Use of Market Access

Any market access communication, marketing campaign or initiative designed to make clinical and economic arguments to support product access on formularies, medical benefits or innovative contracting (i.e., access) or allow practices and/or patients to understand the logistics and the financial support available for prescribed healthcare products (i.e, reimbursement/affordability)

Recognizing use of new health and non-health data sets and innovative analytics methodologies to make effective business decisions and demonstrate value for the brand/company in question

Best Use of Data Analytics

Recognizing use of AI to transform and innovate for a brand/company

Best Use of AI

Any communication piece or campaign that aims to reach patients or HCPs in new, non-face-to-face ways

Best Use of Nonpersonal Promotion

Did you do a smokin’ pitch idea? This is the category for you! This category won’t earn EVERSANA INTOUCH Cup points. But the bragging rights are all yours.

Best Pitch Work

Best Mechanism of Action or Mechanism of Delivery. In order for MoA or MoD animations to have an impact, they need to accurately represent the topic and showcase the science behind the product. Was the execution clever and brought to life while presenting information in a linear, easy-to-understand format?

Best MoA/MoD